Why Every Company Should Be Considered a Tech Company | Extraordinary Business

The concept of a “tech sector” is fast becoming outdated. In many ways the idea is already a relic of the past. And at the same time, the idea behind the tech sector is stronger than ever. The notion of technological prowess has been infused into all parts of the economy, cutting across all business sectors. From construction companies to equipment manufacturers to transportation companies, every company can be considered a tech company.

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4 Ways Technology Continues to Revolutionize Business Strategy

technology

Accelerating Returns Technology doesn’t follow a clear straight line today, it touches and changes everything. It improves and revolutionalizes business strategy exponentially, bringing about growth to all it touches. When applied in the business world, you get accelerating returns instead of linear advancement. As Greg Satell, a former SVP at Publicis Groupe and Co-CEO of KP Media notes, ‘accelerating returns is the new economy‘. Let’s take a closer look at four ways that technology can strengthen and elevate the new destination of your business through the coming year.

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How Technology Supports Business Growth | Extraordinary Business

How does technology support business growth? The short answer is that it can support business grown in just about any way you can think of. Technology has become a way of life today, cutting across business industries and markets. The power of cutting-edge technology, in whichever way it may be relevant to your business, makes more things possible than you may know. As you work on growing your business and expanding your organization, technology will support you in numerous ways. Let’s look how technology can support you with different aspects of business growth.

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5 Ways Your Company Can Use Technology to Improve Customer Service | Extraordinary Business

customer service

Customers expect more from companies today than they ever did before. But the best in business don’t make the mistake of considering these rising customer demands as a “problem.”  Rather, they take them as signals to adapt the way they conduct their business, which includes evolving their treatment of customers. Let’s look at five ways your company can use technology to improve customer service.

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Gaining a Competitive Edge with Technology

competitive advantage

adapt and work to create the future. This includes anticipating, adapting and reacting to new technologies and integrating one’s business model. The article also points to the case of Microsoft, where the CEO dismissed the iPhone and claimed it would never gain significant market share; IBM acted to the contrary by directing its focus to growing technology in cloud computing, which led to rapid growth. Your company doesn’t need to invent a new product like the iPhone to compete. But you do need to anticipate growing trends in technology and the infrastructure being created in order to get ahead. Take the first step by combining the use of new technology with growing business trends, like automation, to stand-out and compete.

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The Right Message The Right Way | Extraordinary Business

Tapping into more effective marketing by understanding how your audiences consume information

Have you ever been out to dinner and seen the member of the wait staff that simply seems to be in the wrong business? How about going to a auto repair shop and seeing all of the mechanics standing around smoking and broken cars in the parking lot? What about going to the grocery store and seeing insects crawling or flying? All of these thoughts play into your head about whether or not you want to do business with these companies. Essentially, you are consuming information about these companies in order to make your buying decision. In the same way, you target audiences will consume information about your company. Therefore, when you are doing your business development activities, you will want to take into consideration what your message is, how you will deliver it and how often it is delivered.

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The Right Message The Right Way

right messaging

Tapping into more effective marketing by understanding how your audiences consume information Have you ever been out to dinner and seen the member of the wait staff that simply seems to be in the wrong business? How about going to a auto repair shop and seeing all of the mechanics standing around smoking and broken cars in the parking lot? What about going to the grocery store and seeing insects crawling or flying? All of these thoughts play into your head about whether or not you want to do business with these companies. Essentially, you are consuming information about these companies in order to make your buying decision. In the same way, your target audiences will consume information about your company. Therefore, when you are doing your business development activities, you will want to take into consideration what your message is, how you will deliver it and how often it is delivered.

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