Why Big Companies Shouldn’t Neglect Local Marketing | Extraordinary Business

Local is everything. While smaller businesses may have no choice but to follow this mantra, big companies should also focus on the benefits of local marketing rather than being cynical towards local branding and what it can achieve for their business. For instance, as CMO Whisperer Steve Olenski notes, many overseas retailers have struggled in Asia. The reason was their inability to understand the local market. In other words, they neglected local marketing and paid the price.

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Thought Leadership's Journey to Brand Awareness

thought leadership

Importance of Thought Leadership for Corporate Growth’ and ‘Your Company’s Thought Leadership Has Eluded Business Development Success’, we focused on thought leadership. We talked about the importance of thought leadership for corporate growth, while also looking into factors in which a company might miss out on the benefits of thought leadership. In this article, we’ll discuss the connection between thought leadership and brand awareness.

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The Right Message The Right Way | Extraordinary Business

Tapping into more effective marketing by understanding how your audiences consume information

Have you ever been out to dinner and seen the member of the wait staff that simply seems to be in the wrong business? How about going to a auto repair shop and seeing all of the mechanics standing around smoking and broken cars in the parking lot? What about going to the grocery store and seeing insects crawling or flying? All of these thoughts play into your head about whether or not you want to do business with these companies. Essentially, you are consuming information about these companies in order to make your buying decision. In the same way, you target audiences will consume information about your company. Therefore, when you are doing your business development activities, you will want to take into consideration what your message is, how you will deliver it and how often it is delivered.

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The Right Message The Right Way

right messaging

Tapping into more effective marketing by understanding how your audiences consume information Have you ever been out to dinner and seen the member of the wait staff that simply seems to be in the wrong business? How about going to a auto repair shop and seeing all of the mechanics standing around smoking and broken cars in the parking lot? What about going to the grocery store and seeing insects crawling or flying? All of these thoughts play into your head about whether or not you want to do business with these companies. Essentially, you are consuming information about these companies in order to make your buying decision. In the same way, your target audiences will consume information about your company. Therefore, when you are doing your business development activities, you will want to take into consideration what your message is, how you will deliver it and how often it is delivered.

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Bulls Eye Business Development | Extraordinary Business

Seven Steps to Targeting Your Company’s Niche Market

imageLooking at the business scape, and the market scape, you could probably figure out pretty quickly that not everyone out there is your market.  If you aren’t a market leader, such as Wal-Mart or Target, you probably don’t have much control over who that market is.  The reality is that despite our best efforts, most of the time, our markets will choose us – including what we provide, how we offer it, the price they will pay for it and how they get it.

If you compare your business to a vehicle, you’ll note that there are vehicles that are meant for speed, others that are meant for touring, others, still, that are meant for off-road experiences.  The models are created to meet the purchaser’s expectations at a price, level of service and expectation that meets the expectations of the desired consumers.

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Have an Idea and a Plan

Extraordinary Business: Have an Idea and a Plan! In a 2008 children’s movie, “Monsters versus Aliens,” General W. R. Monger reports to the President, “Mr. President, not only do I have an idea, but I have a plan!”  This is the mentality business leaders who wish to build extraordinary businesses must have. Building an extraordinary … Read more

Business Development | Extraordinary Business

How to get and manage more customer relationships One of the greatest challenge many business owners face is in business development.  Time and time again, business opportunities are simply lost as a result of having poor or no business development processes in place.  Those business that expect to have staying power in the marketplace must … Read more

Extraordinary Business: What’s Your Brand?

In this society, we are exposed to more media and commercials than ever before in the history of the world.  In it, we are bombarded with commercials for everything from bleaches to sodas to department stores, etc.  If you think about the purpose of these commercials and presentations, much of it has to do with … Read more