The hiring process is stressful, any business leader will tell you. It’s not simply finding candidates with the right education and experience, they have to fit into your present ‘family’ of employees smoothly. Adding new employees to your workforce is tricky and requires more time than just about any aspect of operating a business.
Marketing is essential for the success of your business. It’s the way in which you generate new sales leads and ensure the revenue arrow keeps pointing up. This is a universal statement. It’s why we’ve gone into the marketing field and why we spend so much time developing marketing strategies for our companies. However, not everyone thinks like this, and people often need concrete evidence to back up the claim that marketing is so important for business.
Observations on incorporating innovation into the strategic planning process
A question that might present itself is, “when should an organization begin to innovate?” The short answer is that it should be an ongoing activity in every organization. If you consider the idea that businesses exist in a changing environment, it is reasonable to conclude that they must change and evolve in order to meet the needs of the environment, and that change must be ongoing.
As a business leader, I am always interested and amazed by new products that are coming to market from the entertainment and IT industries. Industry leaders seem to always be working on the next big thing. It is as though as soon as they bring something to market, they already have the next two or three “BIG THINGS” in the works.
The reality is…that is probably true. But then, it seems as though many of the entrepreneurs I know do the same.
By Kris Cavanaugh – C.E.O. Catalyst and Coach – Shift!, Inc. “Using [coaching] instead of sending executives and managers to seminars two or three times a year can be more beneficial to ongoing career development, not to mention less expensive…” – PC Week Do you ever wonder about the effectiveness of coaching in your personal … Read more