The Customer, Your Business & Strategic Planning | Extraordinary Business

Listening to the Voice of the Customer is a vital part of strategic planning

restaurant customersThe voice of the customer is an essential part of your company’s strategy. Whether looking at expanding into other markets, enhancing or broadening your offerings, or restructuring the business for greater efficiency, without listening, deliberately and regularly to the voice of the customer, and taking their feedback into consideration, you will miss out on valuable information that could make or break your company.

If you have no customers, you have no business.

As both a formally trained culinarian and a small business consultant, one of the shows that I find appealing is Chef Gordon Ramsay’s show, “Kitchen Nightmares,” a show where the celebrity chef goes into local restaurants who have requested his help to turn them around into profitable entities. He is also the producer of “Hell’s Kitchen” and “Master Chef,” all courtesy of the Fox broadcasting Company.

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