Process and Strategic Advantage

process engineering

How strategy and process engineering will help you create strategic advantages in your company If you know the fast food industry, you probably know that they go through great stakes to ensure that everything is done the same way, every time, no matter what store you go to. While you might encounter various personalities and different store layouts, for the most part, the cashiers greet you the same way, they ask you if you would like to try the special, they get your order, try to upsell you, ask you if you would like anything else, let you know how much your order is, etc.. Now, if you go to a McDonalds, for example, it is not going to be the same experience as going to a Chick-fil-a, although the two are competitors and serve fast food items. Surely, there is some overlap, but while McDonalds puts a lot of emphasis on getting people fed, you might assume that Chick-fil-a might focus more on the experience. You can see this looking at the dining room: often, in the dining room at McDonald’s, if you see employees, they are typically cleaning something and don’t pay much attention to the diners except to offer a friendly greeting. On the other hand, at Chick-fil-a, you will probably find that the staff typically roams the dining room in a very friendly way, speaking with guests and answering each request with, “it would be my pleasure.” With respect to price, you will probably pay a bit more for Chick-fil-a’s over-the-top service, (plus you cannot get a burger). What is the difference? What is the point?

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Process and Strategic Advantage | Extraordinary Business

How strategy and process engineering will help you create strategic advantages in your company.

imageIf you know the fast food industry, you probably know that they go through great stakes to ensure that everything is done the same way, every time, no matter what store you go to. While you might encounter various personalities and different store layouts, for the most part, the cashiers greet you the same way, they ask you if you would like to try the special, they get your order, try to upsell you, ask you if you would like anything else, let you know how much your order is, etc..

Now, if you go to a McDonalds, for example, it is not going to be the same experience as going to a Chick-fil-a, although the two are competitors and serve fast food items. Surely, there is some overlap, but while McDonalds puts a lot of emphasis on getting people fed, you might assume that Chick-fil-a might focus more on the experience.

You can see this looking at the dining room: often, in the dining room at McDonald’s, if you see employees, they are typically cleaning something and don’t pay much attention to the diners except to offer a friendly greeting. On the other hand, at Chick-fil-a, you will probably find that the staff typically roams the dining room in a very friendly way, speaking with guests and answering each request with, “it would be my pleasure.”

With respect to price, you will probably pay a bit more for Chick-fil-a’s over-the-top service, (plus you cannot get a burger).

What is the difference? What is the point?

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The Tragedy of Busyness | Extraordinary Business

Ensuring that the activities that are occurring in your business are actually moving you toward a goal.

imageWhen I speak with business owners, I usually hear about how they are extremely busy, but they aren’t experiencing the levels of revenue that they think are appropriate, or they are interested in rapid growth. Their businesses might be moving a lot of product or they may going to a lot of events or they are meeting with a lot of people. They are simply doing.

But to what end?

Doing isn’t the end all to be all. What we must focus on is progress.

Moving from the mentality of doing for the sake of doing to performing and producing in a way that allows a company to achieve its goals, is a game-changer, but also a necessity for you to build and run a business that is extraordinary.

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Planning for Implosion? | Extraordinary Business

Keeping your company viable by taking a multi-dimensional approach to growing it.

implosionWhere do you start when your company is planning for growth? Do you look for sales people? Do you start a massive marketing campaign? Do you start a hiring frenzy to get people on board as quickly as possible? Do you plan a huge product launch?

Growth at your company can be as disruptive as a changing technology that renders your products nearly obsolete; while it seems as though growth is a good thing, unplanned and unmanaged, it could be the death knoll before your company’s implosion.

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Seven Steps to Getting it Done and Again | Extraordinary Business

imageBusiness management is the act of making sure that things get done – repeatedly and profitably.  Many times, business leaders find themselves in a position where they have developed a team that seems to click well in a certain area of operations, only to have someone leave.  Upon hiring someone new, that person will typically receive some sort of on-the-job training and is, trained by the other members of the team.  Unfortunately, like the game “whispering down the lane” as the information is translated from one person to the next, some of it is lost, misinterpreted or just plain wrong.

Ultimately, this costs the company time, money and productivity.  The solution is as simple as writing down how things are done.

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Building Relationships: Communications Strategy | Extraordinary Business

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services … Read more

Muddy Footprints | Extraordinary Business

I have two big labs that love to play out in our backyard, which, thanks to them, has more mud then grass.  When they come in the house, of course, their big paws are usually full of mud, so we (less than) gleefully wipe their paws each time when they come in so that they … Read more

Business Strategy: Innovation Process | Extraordinary Leadership

The process is relatively easy.  Like any process, you would want to start with the vision, and work backwards.  Consider inclusion of the following as part of your evaluation and process development: What is the idea? Who will manage the idea? Who will manage the process? Does it fit into company beliefs? Is it feasible? … Read more

No More “What’s Next?”: Simple Process Design | Extraordinary Business

Processes take the guesswork and delays out of “what happens next?”  This could be in sales, marketing, customer service or any other area of your business that you need to do, repeatedly.  Personal productivity Expert, Peggy Duncan, reminds us that “if you have to do it more than once, you need to create a process … Read more