The Right Message The Right Way | Extraordinary Business

Tapping into more effective marketing by understanding how your audiences consume information

Have you ever been out to dinner and seen the member of the wait staff that simply seems to be in the wrong business? How about going to a auto repair shop and seeing all of the mechanics standing around smoking and broken cars in the parking lot? What about going to the grocery store and seeing insects crawling or flying? All of these thoughts play into your head about whether or not you want to do business with these companies. Essentially, you are consuming information about these companies in order to make your buying decision. In the same way, you target audiences will consume information about your company. Therefore, when you are doing your business development activities, you will want to take into consideration what your message is, how you will deliver it and how often it is delivered.

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The Right Message The Right Way

right messaging

Tapping into more effective marketing by understanding how your audiences consume information Have you ever been out to dinner and seen the member of the wait staff that simply seems to be in the wrong business? How about going to a auto repair shop and seeing all of the mechanics standing around smoking and broken cars in the parking lot? What about going to the grocery store and seeing insects crawling or flying? All of these thoughts play into your head about whether or not you want to do business with these companies. Essentially, you are consuming information about these companies in order to make your buying decision. In the same way, your target audiences will consume information about your company. Therefore, when you are doing your business development activities, you will want to take into consideration what your message is, how you will deliver it and how often it is delivered.

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Desperation, Decisions and the Chicken Who Wanted to Fly

Desperation, Decisions and the Chicken Who Wanted to Fly. Talk about strange. Chickens can’t fly. However, in a situation where they feel desperate, they might make the decision to try. Heck, they are birds, right? They see other birds flying. But they can’t. They all come crashing to the ground…over and over, possibly thinking that, … Read more