But how can you build your business brand and what exactly should it convey?
3 must-haves for a successful rebranding campaign Thinking about re-branding your business? Change happens in a business that is constantly evolving, whether you take action or not. A conscious re-branding effort helps put the direction back in your control. It’s impossible to remain stagnant, so start asking yourself whether you will only need make a few small adjustments or to embark on a massive overhaul. Every business can benefit from some changes according to a consultant for The Boston Consulting Group (BCG) Michael Silverstein: “Even awkward first steps toward improvement are highly regarded by consumers.”