Thinking about how to get your business to the next level? Here are a couple of thoughts on how you might do so.
If you are like most small business owners, you have built your business over time, adding different products and services to meet the needs of the changing market, changed, explored different business models, ventured into informal partnerships and a slew of other activities to build your company. As a young business, you may have had a swinging door of employees, vendors and contractors that may or may not have added value to your company. You may have toyed with ventures, such as hosting networking events, done joint product launches and joined affiliate networks to increase cash flow.
After all of the blood, sweat and tears, you have to ask yourself how your company has actually grown. Would you say that you have a solid brand that people turn to, regularly, to gain a certain product or service, or are your company still considered “one of many?” Do you find your work time filled with “busyness” or strategically focused activities that will help you move your company toward your vision for it? Do you have a vision for your company…and is it limited?
Are you simply filled with the routine of trying to survive, or have you arrived at the point where you truly have options for what the next phase of your business will look like?