3 Areas To Address: Turn Those You Know Into Paying Customers | Guest Post

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The revenue you seek is under your nose.

Right there on your computer, in a stack on your desk and right there. Look, now! Oftentimes, from a sales and marketing perspective focus is put on raising awareness to people and businesses that you do not know yet. This is not wrong. You need to keep on ‘filling the funnel’, right? However, more often than not, businesses have assets in the form of contact information right in front of them. Piles of business cards, excel lists, CRM databases, address books and just about any other place where a name and contact details can be written.

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