How to do What, When, Where

marketing plan

Six essential components of an effective marketing plan   Soooo… you want to reach your market. You know what to say, what to do and where to say it; the challenge is when. Perhaps, more specifically, with a number of marketing tactics under your wing, what is the best way to execute them in order to get the best results. The challenge companies face is trying to get great results by taking a scatter shot approach: trying to do a lot of good things, but not doing it in a way that positions or sets them up to achieve specific goals or take advantage of the synergies of an integrated marketing program. Think about your marketing program like waves at a beach. Your audience is a sandcastle. Typically, the waves have to exert some energy in order to reach the castle, crashing on the beach repeatedly, making their way up the shoreline; once the waves reach the castle the little waves don’t really make much of an impact. It is wave’s repetition and ideally their increasing size that enables the waves to eventually the wipe the sandcastle out, i.e., make an impact.

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How to do What…When…Where | Extraordinary Business

Six essential components of an effective marketing plan   waves coming to sandcastle Soooo… you want to reach your market. You know what to say, what to do and where to say it; the challenge is when. Perhaps, more specifically, with a number of marketing tactics under your wing, what is the best way to execute them in order to get the best results. The challenge companies face is trying to get great results by taking a scatter shot approach: trying to do a lot of good things, but not doing it in a way that positions or sets them up to achieve specific goals or take advantage of the synergies of an integrated marketing program. Think about your marketing program like waves at a beach. Your audience is a sandcastle. Typically, the waves have to exert some energy in order to reach the castle, crashing on the beach repeatedly, making their way up the shoreline; once the waves reach the castle the little waves don’t really make much of an impact. It is wave’s repetition and ideally their increasing size that enables the waves to eventually the wipe the sandcastle out, i.e., make an impact.

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Taming the BEAST | Extraordinary Business

How to make sense out of the chaos of running your company image   One of the challenges that I see with small business owners, especially very small organizations, is getting and keeping control of the business and everything that it takes to do so. As a business leader, activities tend to take on a mind of their own, pulling us in every direction at once, challenging both our tenacity and mental stability at every turn. It seems as though everything is precarious at best; one misstep could take us plunging over the cliff into the abyss!!

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Taming the BEAST

chaos in business

How to make sense out of the chaos of running your company One of the challenges that I see with small business owners, especially very small organizations, is getting and keeping control of the business and everything that it takes to do so. As a business leader, activities tend to take on a mind of their own, pulling us in every direction at once, challenging both our tenacity and mental stability at every turn. It seems as though everything is precarious at best; one misstep could take us plunging over the cliff into the abyss!!

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When Strategy Fails | Extraordinary Business

woman stressed

imageAs a strategist – one who focuses on finding ways to out maneuver the competition – my conversations rarely touch on failure. If you read other strategists, most never talk about failure in strategy because the whole point of strategy is to avoid failure. But the reality is that it can happen, and certain decisions have to be made before proceeding. Here’s the thing about strategy: if you are going to try to gain some strategic advantage, you will probably (hopefully!) try to do something disruptive (the iPod, for example, changed the way that people listen to music).  Whenever you try something that is brand new – getting people to do something or think about something differently, you will experience some type of risk. With risk comes some opportunity for failure. If you just looked from the perspective of product development or true innovation, you would see that most new ventures fail! That applies to new products, new inventions, new businesses, new prospects, etc.. How many companies launched products that you have never seen again? Perhaps some of their products were EPIC FAILS! (Think New Coke) The challenge that we face is how to handle it.

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Accomplishing Your 2014 Goals | Extraordinary Business

How using tactics from project managers can help you successfully accomplish your 2014 goals

goal_setting_plan_stepsI speak with a lot of business owners about setting goals and determining how to get their businesses to the next level, whatever that next level might look like. Most of the time, especially this time of year, we as business leaders will look over what we accomplished (or didn’t accomplish!) over the past year and determine what we want or need to accomplish this year. Some of us will take a short view and launch outward, others of us will take the long view or horizon and plan backwards. Sometimes, we just set a goal and try to figure things out along the way.

One of the things that we may not be taking into consideration is why we didn’t accomplish certain goals last year, and what will be different. Doing the same thing the same way will net…the same results. Therefore, it is logical to assume that there was some reason that we did not follow through on some of the goals that we had.

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You Can’t Get There From Here | Extraordinary Business

8 things you need to start working on your small business strategic plan

Atlanta to the Bahamas

If you’ve ever tried to get directions from Google Maps on how to get from Atlanta, GA to the Bahamas, Google Maps will respond, “We could not calculate directions between Atlanta, GA and The Bahamas.  Even if you were to put specific points such as from the restaurant around the corner to the Angler’s Restaurant and Bar in March Harbor, there are no clear directions from one location to the other.  Essentially, with the resources Google has, you cannot get to that destination from there.

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Upgrades! If You Buy it…Will They Use it? | Extraordinary Business

Challenges with getting your team to adopt your new software solutions Change Management in ITAfter investing the lion’s share of cash and time to source, customize and implement the latest, greatest be-all-to-end-all solution for your company, you find that your people still aren’t using it, or at least, aren’t using it to a level where you can see a return on your investment.  You don’t get it.  You stand there, scratching your head, not knowing whether to scream, have one-on-one counseling, provide additional training, or just let it go. Having done a number of CRM and Business Management installations, this is a challenge that many business leaders face when doing a software implementation.  Sure – it is a good idea.  If used, the solution will probably enable you to run your business more efficiently, give you some idea of predicting leads, project expenses, managing productivity and other business critical analytics.  Unfortunately, this struggle is a typical change management issue, wherein different groups of people will approach change in different ways.

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Dynamic by Design | Extraordinary Business

Design businesses to adapt and innovate through marketplace changes.

imageThe pace of business is maddening.  This is nothing new, certainly not an Aepiphanni.  The question is: knowing that the business marketplace is so dynamic, how do you make sure that your company is dynamic enough to meet those needs, to stay competitive and to stay afloat?

This is the challenge faced by many, if not all businesses.  Those at the top stay focused on staying at the top.  Those right below those at the top constantly strive to reach the top.  (The top could be top of their market, industry, niche, geography, etc.; whatever is most appropriate for your business.) Being at the top means that not only are you able to change, but you can predict or perhaps even create the changes in the marketplace.

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Lead the Way! | Extraordinary Leadership

Extraordinary Leadership What is leadership?  What makes a good leader?  What makes people want to get on board and own a cause or take some stance, against all odds?  Here are eleven characteristics we have seen in great leadership.

Looking at the various social media – Twitter, Facebook, LinkedIn, etc., we cannot help but see dozens and dozens, if not hundreds of quotes made by people that have been worthy of archiving and regurgitating over and over, again.  While many, if not most of the quotes have some immediate, perhaps motivational value, all of the quotes are part of the legacy these people left – an extraordinary legacy that is worth following.

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