Ace Your Customer Value Chain | Extraordinary Business

customer value chain

Ace Your Customer Value Chain. Sell Value, Not Just Products and Services The best companies sell value, not just products and services. This is regardless of industry, market, size and demographics. According to Herb Engert who leads the Americas Strategic Growth Markets for the EY organization, understanding your company’s position in the customer value chain creates the foundation for future growth. As your company continues to grow, you should continue to make customer value chain a priority. Let’s take a closer look at some things you should do to make that happen.

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5 Ways Your Company Can Use Technology to Improve Customer Service | Extraordinary Business

customer service

Customers expect more from companies today than they ever did before. But the best in business don’t make the mistake of considering these rising customer demands as a “problem.”  Rather, they take them as signals to adapt the way they conduct their business, which includes evolving their treatment of customers. Let’s look at five ways your company can use technology to improve customer service.

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4 Customer Service Insights Every Successful Company Leader Must Develop

customer service

78% of consumers didn’t complete an intended purchase because of poor service experience. So, what differentiates the best in customer service from the rest? Let’s take a look at four customer service insights that every successful company leader must develop.

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The Top 5 Trends That Will Drive Business Success in 2016 | Extraordinary Business

With the rate at which technology and business management are improving, 2016 is set to be another exciting year for the business world. These are the top five trends that will drive business success in 2016.

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Best Lessons from the Worst Customer Service

worst customer service

How your company can learn to improve from observing companies with poor customer service Poor service. High prices. Injustice at best. Seems like these are the hallmarks of some service providers that dominate the landscape. The airline industry. Cable companies. Mobile phone companies. Take a look at Business Insider’s list of companies with the worst customer service. Any of you agree/disagree with me? As a business owner, you cannot help but look at them and know that if you ran your company’s customer service in the way that these companies are run, you would quickly be out of business. If you think in terms of the Big Picture, you are probably wondering where the competition is that would gobble up market share from these behemoths, providing the level of customer care, support and offerings that you feel that you deserve. Where is the breakdown? I don’t know. Collusion, perhaps? Stockholder pressure? Incredibly thin margins due to prior decisions such as high pay, great benefits, etc. for staff? Perhaps managing lawsuits and bribing the government, I mean lobbying?

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Best Lessons from the Worst Customer Service | Extraordinary Business

How your company can learn to improve from observing companies with poor customer service Upset sad, skeptical, unhappy, serious woman talking on phonePoor service. High prices. Injustice at best. Seems like these are the hallmarks of some service providers that dominate the landscape. The airline industry. Cable companies. Mobile phone companies. Take a look at Business Insider’s list of companies with the worst customer service. Any of you agree/disagree with me? As a business owner, you cannot help but look at them and know that if you ran your company’s customer service in the way that these companies are run, you would quickly be out of business. If you think in terms of the Big Picture, you are probably wondering where the competition is that would gobble up market share from these behemoths, providing the level of customer care, support and offerings that you feel that you deserve. Where is the breakdown? I don’t know. Collusion, perhaps? Stockholder pressure? Incredibly thin margins due to prior decisions such as high pay, great benefits, etc. for staff? Perhaps managing lawsuits and bribing the government, I mean lobbying?

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With Which you Have Naught

woman stressed

Defining and employing the right tactics to reach your audience Have you ever noticed that the way you speak to your parent probably isn’t the way you would speak to your kids or friends? No brainer, right? Mom might be more of a Facebook or text messaging person, where you might use SnapChat or something to that effect with your friends. So what about your markets? What will offend them? What will get their attention? What will cause them to act? Just like with your personal relationships, there is no single way to communicate with everyone in every circle. Truth is, there is no communication pattern that you can use even with a seemingly single group of people. As you know, there are many things that will impact the way that information is received – stressors and situations can be game changers. So wherein is your responsibility?

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With Which you Have Naught | Extraordinary Business

Defining and employing the right tactics to reach your audienceStress. Woman stressed Have you ever noticed that the way you speak to your parent probably isn’t the way you would speak to your kids or friends? No brainer, right? Mom might be more of a Facebook or text messaging person, where you might use SnapChat or something to that effect with your friends. So what about your markets? What will offend them? What will get their attention? What will cause them to act? Just like with your personal relationships, there is no single way to communicate with everyone in every circle. Truth is, there is no communication pattern that you can use even with a seemingly single group of people. As you know, there are many things that will impact the way that information is received – stressors and situations can be game changers. So wherein is your responsibility?

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Cheater Cheater Pumpkin Eater!! | Extraordinary Business

Playing cards

How having superior information impacts your business development activities

Imagine this: you know someone who cheats obsessively. No matter what they do, they find some way to cheat. And they win. It is infuriating because you put every effort into doing the right things the right way. The worst part of it is that they always seem to get away with it. They always seem to win. I think that when I play Go Fish with my kids.  Either they are psychic or they have somehow figured out a fool-proof way to win. Either way, I lose because they have more information about the game than I do. Not only do they know what is in their hand; they seem to know what is in mine. That information gives them a leg up every time.

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