Keeping Old Customers in the New Year

5 simple strategies you can use to keep your old customers The best customer you can get is the customer you already have. While many businesses focus on adding new customers, an important key to success is focusing on keeping customers you already have. Accenture’s 2013 study on customer behavior showed that 81 percent of customers who switched companies say the company could have done something to prevent the switch. That high percent equals lost sales that could have been saved. Marketing management site CMO.com also points out that customer retention actually leads to new customers through referrals by satisfied customers. Creating a customer retention strategy can be as individual as your business. The best person to figure out how to keep customers is the one that found them in the first place. While experts can help with advice and guidance, it is up to each business to ensure the satisfaction of each customer.

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Keeping Old Customers in the New Year | Extraordinary Business

5 simple strategies you can use to keep your old customers

ew yearThe best customer you can get is the customer you already have. While many businesses focus on adding new customers, an important key to success is focusing on keeping customers you already have. Accenture’s 2013 study on customer behavior showed that 81 percent of customers who switched companies say the company could have done something to prevent the switch. That high percent equals lost sales that could have been saved. Marketing management site CMO.com also points out that customer retention actually leads to new customers through referrals by satisfied customers.

Creating a customer retention strategy can be as individual as your business. The best person to figure out how to keep customers is the one that found them in the first place. While experts can help with advice and guidance, it is up to each business to ensure the satisfaction of each customer.

Read more

Managing Your Mess | Extraordinary Business

Leveraging IT to manage your business and your customers’ experiences.

IT Software Service MessBusiness owners spend lots of time trying to figure out how to make everything talk to each other, or copying and pasting information from one system to the other. More often than not, it results in one by IT mess.  In order to manage this mess, I have seen with many small businesses is “daisy-chaining” software solutions together.  The list of solutions might include:

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Business Development | Extraordinary Business

How to get and manage more customer relationships One of the greatest challenge many business owners face is in business development.  Time and time again, business opportunities are simply lost as a result of having poor or no business development processes in place.  Those business that expect to have staying power in the marketplace must … Read more

Wagging the Dog | Extraordinary Business

amount of work to get done each day.  Face it: you cannot do everything. The first thing you might want to do is to look at the major components of your business that MUST be done every day.  These are those things that might not appear to be urgent, but are definitely important.  In my … Read more

Kiss Office Rent Goodbye…or Maybe Not!!

I had a great conversation, yesterday, with Scott Sherman, the COO at KIS Business, about the realities of “Cloud Computing” as SAAS office products are  being called.  According to Moderro Technologies, applications included in your cloud will include services such as: An Office Suite – email, calendar, “word processor”, spreadsheets and presentation software Business Applications … Read more