If Nobody’s Buying

customer-centric

How some firms get the right product to the right target Have you ever spoken with the eternal optimist who sounds like this?

Who is your customer? Any and everybody. Everyone needs what I am selling and everyone will buy it.

Who is your competition?

No one. No one is doing what our company does the way that we do it. We are unique. We are innovators.

Why aren’t you successful?

We need some more capital in order to get the message out to the marketplace. Once we do that, everyone will tell their friends and family and we will be in great shape. The world will beat a path to our door!

Hmmmm…if business were only that simple. Build a better mousetrap and the world will beat a path to your door, they say. Perhaps.

Read more

If Nobody’s Buying | Extraordinary Business

How some firms get the right product to the right target customer-centric Have you ever spoken with the eternal optimist who sounds like this?

Who is your customer? Any and everybody. Everyone needs what I am selling and everyone will buy it.

Who is your competition?

No one. No one is doing what our company does the way that we do it. We are unique. We are innovators.

Why aren’t you successful?

We need some more capital in order to get the message out to the marketplace. Once we do that, everyone will tell their friends and family and we will be in great shape. The world will beat a path to our door!

  Hmmmm…if business were only that simple. Build a better mousetrap and the world will beat a path to your door, they say. Perhaps.

Read more

What about Me???

businessman

How to reach your target audiences effectively in order to create interest in what you are selling My phone was recently stolen while out and about with my family. While a bit disappointed (perhaps distraught and considering filing a missing person’s report), I decided to look at purchasing a new phone. While I am typically not the type of person who jumps on the latest tech innovation for the sake of it, and I am not necessarily a trend follower, I do look for things with the mindset of making the best investment possible. So the $10 upgrade plan at T-Mobile was probably not going to cut it.  At the same time, the latest, greatest Galaxy s$ and the iPhone 5 weren’t going to cut it…not interested in paying for bells and whistles. So where does that leave me? Who in the marketplace is actually speaking to me?  Which phone will fit my needs, presently and into the near future? Certainly BlackBerry seems like the standard industry standby, plus their new phones look pretty sleek and features seem to work…but I am not feeling as confident in that brand.  Nokia…interesting phone, but both Nokia and Windows have also had a history of issues.  Back to the iPhone…not interested in learning a new operating system – plus I have Android apps I have invested in.  HTC – love their stuff (my old phone was the HTC One S – fantastic phone!), but it is missing a few hardware features and doesn’t support the level of customization I am looking for…

Read more

Strategic Planning

What is strategic planning?  It seems like another one of those business terms that is thrown around haphazardly as though everyone has a clear understanding of what it is and how it is used. Well, it is actually one of those things that you might label as, “if it was that simple, everyone would be … Read more