What about Me???


How to reach your target audiences effectively in order to create interest in what you are selling My phone was recently stolen while out and about with my family. While a bit disappointed (perhaps distraught and considering filing a missing person’s report), I decided to look at purchasing a new phone. While I am typically not the type of person who jumps on the latest tech innovation for the sake of it, and I am not necessarily a trend follower, I do look for things with the mindset of making the best investment possible. So the $10 upgrade plan at T-Mobile was probably not going to cut it.  At the same time, the latest, greatest Galaxy s$ and the iPhone 5 weren’t going to cut it…not interested in paying for bells and whistles. So where does that leave me? Who in the marketplace is actually speaking to me?  Which phone will fit my needs, presently and into the near future? Certainly BlackBerry seems like the standard industry standby, plus their new phones look pretty sleek and features seem to work…but I am not feeling as confident in that brand.  Nokia…interesting phone, but both Nokia and Windows have also had a history of issues.  Back to the iPhone…not interested in learning a new operating system – plus I have Android apps I have invested in.  HTC – love their stuff (my old phone was the HTC One S – fantastic phone!), but it is missing a few hardware features and doesn’t support the level of customization I am looking for…

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Can Anyone Hear Me?


Communicating with Your Audience How many emails, newsletters, phone calls, etc. end up in your inbox that you never have any intention of reading? Not even including the newsletters that you have signed up for, emails from people in your network, etc.?  How much does your company contribute to the noise?  How much unproductive time and energy are you spending trying to sort through all of the mess in order to be as effective as possible in running your company? More than likely, your situation is not unique. As business leaders, we need to be committed to measuring how successful our communications are – because that is how people become aware of us in the marketplace – and what that return on investment is.  If we are making investments and not receiving a return on it, we are simply wasting resources that could be committed to something else.

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A House Divided | Extraordinary Business

Empowering your employees to make or participate in the discussions and decisions in which they have expertise and experience Harnessing their strengths so that they can bring as much as they can of who they are to help drive the business Showing them how they fit in the company mission and will help drive towards … Read more