If Nobody’s Buying

customer-centric

How some firms get the right product to the right target Have you ever spoken with the eternal optimist who sounds like this?

Who is your customer? Any and everybody. Everyone needs what I am selling and everyone will buy it.

Who is your competition?

No one. No one is doing what our company does the way that we do it. We are unique. We are innovators.

Why aren’t you successful?

We need some more capital in order to get the message out to the marketplace. Once we do that, everyone will tell their friends and family and we will be in great shape. The world will beat a path to our door!

Hmmmm…if business were only that simple. Build a better mousetrap and the world will beat a path to your door, they say. Perhaps.

Read more

If Nobody’s Buying | Extraordinary Business

How some firms get the right product to the right target customer-centric Have you ever spoken with the eternal optimist who sounds like this?

Who is your customer? Any and everybody. Everyone needs what I am selling and everyone will buy it.

Who is your competition?

No one. No one is doing what our company does the way that we do it. We are unique. We are innovators.

Why aren’t you successful?

We need some more capital in order to get the message out to the marketplace. Once we do that, everyone will tell their friends and family and we will be in great shape. The world will beat a path to our door!

  Hmmmm…if business were only that simple. Build a better mousetrap and the world will beat a path to your door, they say. Perhaps.

Read more

The Mistake, the Vendor and the Strategic Partner

business partners

How to get the most value from working with a strategic partner Reading from some posts written in 2007, I found the following quote that I truly impacted my thinking around small businesses: “None of us is as smart as all of us” is a comment quipped by Collin Powell, referring to the fact that if we all put our heads together and offer what we do best, we can get a lot further than we could ever do individually. It means that while I might be a good chef or a good strategist or a good operator, I am probably not as good as others in other areas of the business.

Read more

No Room for the Faint Hearted | Extraordinary Business

Get moving or get out of the way.  Business leadership is full of risks.

imageWhen I was in middle and high school, I remember a number of students who found ways to make money; such as selling candy and pencils in the hall, doing other people’s homework or giving people rides home in their cars.  There was always a risk of getting caught, which wasn’t without consequences, but this didn’t stop the people who were really committed to having some money.

Risk is still a very real part of business ownership today, and the consequences could be more devastating, in some cases.  Regardless.  Business leaders, if you want to build a strong business, you have got to learn to eat risk for breakfast.  When you started your company, you had only a 30% chance of being successful.  Do what it takes.  Be tough.

Read more