Thought Leadership's Journey to Brand Awareness

thought leadership

Importance of Thought Leadership for Corporate Growth’ and ‘Your Company’s Thought Leadership Has Eluded Business Development Success’, we focused on thought leadership. We talked about the importance of thought leadership for corporate growth, while also looking into factors in which a company might miss out on the benefits of thought leadership. In this article, we’ll discuss the connection between thought leadership and brand awareness.

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Put a Sock in It | Extraordinary Business

Have you ever said something and immediately wished that you hadn’t said it?  It could be something in the heat of a sale, a discussion or a commitment you made to an employee, customer or other stakeholder.  Have you ever stopped to consider what the ramifications of that comment might be?

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Productivity | Extraordinary Business

Digging Yourself into a non-productivity hole. Poor productivity is one of the biggest time-wasters small business leaders face.  Whether spending time on Social Media or other non-productive activities, all of these things take time and money out of our day.  While there are the normal “time wasters” that we might use as down time or to recharge, there are those things that we do to waste time that we don’t even pay attention to.

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Challenge Everything | Extraordinary Business

There is a video game company called EA (Electronic Arts – http://www.ea.com/) that used to use the tagline “Challenge Everything.”  As one who, at times, must question the natural order of things, this tag immediately appealed to me.  Many of my clients often hear the question of, “Why?” when they propose ideas.  The goal isn’t to belittle the idea or thought, but rather, to make sure that the idea is completely thought out.

As business leaders, we nee to understand and question everything around our businesses.  As someone said to me, once, “You need to inspect what you expect.”  Even if we feel like we understand certain things, or that certain things appear to be part of the natural order, understanding “why” something is done will often serve to ensure that the product or service or idea does have merits and has been completely thought out. 

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Lower Your Standards! | Extraordinary Business

Aim low and you’ll never be disappointed. Sleeping or Working?It was interesting – I was listening to a parenting professional on the radio this morning, who was saying something to the effect of not putting so much emphasis on re-enforcing the standards that our parents place on us, and going with whatever feels good.  While it may not have been her intention, I what I took from this was that, as parents, we shouldn’t push our children to be the best that they can be, we shouldn’t teach them our standards, that have probably been passed down several generations and the children will turn out to be just fine – balanced, happy, hard-working citizens that stand for truth, justice and the American way.

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NOT MY FAULT!!| Extraordinary Business

As a business consultant, I have the opportunity to work with a lot of business leaders as they navigate their ways through the marketplace.  I’ve got to admit: I am addicted to helping them fulfill their company visions, and thus, make myself available to answer questions and talk through challenges.Being accountable for Accidents

One thing I have encountered a number of times is the difficulty that exists around taking responsibility for certain issues that occur in and around the business.  Granted – there are things, perhaps a number of things that lie outside the realm of a provider’s control.  Here’s an example of what I mean:

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Extraordinary Business | Refresh Your Vision

As business leaders, we are called upon by our stakeholders to start, run and grow a business.  Regardless of what business we are in, we must ensure that we are moving the company towards some vision that the people we affect can “buy into.”  In order to do so, we, as business leaders, need to believe the vision.  If your company has lost site of your company’s vision, it’s time to refresh it: get it off the shelf, review it, discuss it, get everyone on board with it and live it out.

Many mission and vision statements for companies are written, cheered about and put on the shelf, like so many trophies won by athletes.  It is something to be done as part of the course for running and growing a successful business.  As a result, the visionLeaders Drive Vision statement is forgotten and therefore, not part of the company culture.  As the organization grows and new levels of leadership begin to “take the reigns,” the company can find itself severely off course, especially since evaluation of the their belief systems has nothing to be measured against.

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