Business Development Strategy: A High-Growth Approach You hear them everywhere, acronyms and job titles that make you wonder what they’re talking about and what they do. When janitors are called Custodial Engineers, business meetings are filled with jumbles of letters you aren’t quite sure how to decipher, and sales, marketing and business development no longer mean what they did twenty years ago, it gets to be too much.
Capitalizing on managing your company’s business development activities Growing any business requires an effective business development strategy. Your company will leverage this strategy to meet its financial and growth goals. While it seems that businesses should grow simply by hard work, predictable and sustainable growth requires a business development strategy to reach specific strategic goals. If you aren’t using everything in your arsenal to help your market understand why you are uniquely able to help them accomplish their goals, you haven’t done your job. Trying to make a square peg fit into a round hole will leave you questioning why you aren’t getting the business that you feel you deserve, or working harder than you need to in order to get it.