3 Areas To Address: Turn Those You Know Into Paying Customers | Guest Post

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The revenue you seek is under your nose.

Right there on your computer, in a stack on your desk and right there. Look, now! Oftentimes, from a sales and marketing perspective focus is put on raising awareness to people and businesses that you do not know yet. This is not wrong. You need to keep on ‘filling the funnel’, right? However, more often than not, businesses have assets in the form of contact information right in front of them. Piles of business cards, excel lists, CRM databases, address books and just about any other place where a name and contact details can be written.

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Change Happens

what just happened?

Spotting marketplace trends that will impact your business in order to develop products and services to address those trends When the weather is bad, have you ever seen the drivers that continue to drive as though they are riding on dry pavement, thoroughly convinced that nothing will happen to them?  Driving through Atlanta on morning as such I saw a car coming up behind me very quickly.  In front of me, there were a number of cars spread across the lanes, leaving one lane open.  I thought to myself “this guy is crazy,” as the car went flying past me.  Unfortunately, the driver had to swerve around a slower moving vehicle, went into a tail spin and ended up crashing into a concrete barrier that divided the highway.  Fortunately, the driver wasn’t going so fast as to actually get hurt, but she (as I later learned) ended up being extremely late for wherever she was going.  Plus her vehicle was damaged. Do you run your company like this?  Do you continue to operate the same way, day in and day out, regardless of what is going on in the marketplace? Do you find that you are so busy “doing” that you sometimes miss the queues that might suggest to you that you need to make some change or changes in your business? Do you find that fewer people are paying attention to you or purchasing your products and services without any indication of why? Do you find that you are reactive to things that happen in and around your business? Has it cost you?

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