Business Development Strategy | Extraordinary Business

business development

Business Development Strategy: A High-Growth Approach business development You hear them everywhere, acronyms and job titles that make you wonder what they’re talking about and what they do. When janitors are called Custodial Engineers, business meetings are filled with jumbles of letters you aren’t quite sure how to decipher, and sales, marketing and business development no longer mean what they did twenty years ago, it gets to be too much.

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Business Development in 2017 – What You Are Missing | Extraordinary Business

Small and medium-sized businesses are often tempted into thinking that they don’t need to market their products or services. This complacency usually arises when the business has a loyal set of customers and growing revenues and profits. The company owner thinks that when the firm already has more customers than it can handle, it would be a waste to spend on business development.

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Better! | Extraordinary Business

better brand

Intentional Steps to Building a Better Brand As a business owner who has been around for a while, you are good at what you do. No question about it. Your company wouldn’t still be around if you didn’t. Question for you: What makes your company good? What makes it great? What makes it better than the competition? How many times have you received a marketing message wherein a company or their products claim to be pretty good, adequate or good enough? Probably not too often, or at all. Perhaps there might be the company that claims to be the cheaper (think “knock off!”) version of a very expensive item or brand, but even they describe their products as “just as good without the price tag.” Question is: What is better? How does a company present itself as truly better?

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Better!

better brand

Intentional Steps to Building a Better Brand As a business owner who has been around for a while, you are good at what you do. No question about it. Your company wouldn’t still be around if you didn’t. Question for you: What makes your company good? What makes it great? What makes it better than the competition? How many times have you received a marketing message wherein a company or their products claim to be pretty good, adequate or good enough? Probably not too often, or at all. Perhaps there might be the company that claims to be the cheaper (think “knock off!”) version of a very expensive item or brand, but even they describe their products as “just as good without the price tag.” Question is: What is better? How does a company present itself as truly better?

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With Which you Have Naught

woman stressed

Defining and employing the right tactics to reach your audience Have you ever noticed that the way you speak to your parent probably isn’t the way you would speak to your kids or friends? No brainer, right? Mom might be more of a Facebook or text messaging person, where you might use SnapChat or something to that effect with your friends. So what about your markets? What will offend them? What will get their attention? What will cause them to act? Just like with your personal relationships, there is no single way to communicate with everyone in every circle. Truth is, there is no communication pattern that you can use even with a seemingly single group of people. As you know, there are many things that will impact the way that information is received – stressors and situations can be game changers. So wherein is your responsibility?

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With Which you Have Naught | Extraordinary Business

Defining and employing the right tactics to reach your audienceStress. Woman stressed Have you ever noticed that the way you speak to your parent probably isn’t the way you would speak to your kids or friends? No brainer, right? Mom might be more of a Facebook or text messaging person, where you might use SnapChat or something to that effect with your friends. So what about your markets? What will offend them? What will get their attention? What will cause them to act? Just like with your personal relationships, there is no single way to communicate with everyone in every circle. Truth is, there is no communication pattern that you can use even with a seemingly single group of people. As you know, there are many things that will impact the way that information is received – stressors and situations can be game changers. So wherein is your responsibility?

Read more