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Components of a Successful Sales System

According to Dave Kahle, of the Kahle Way, a sales system is “a set of principles, processes, strategies and tools that are put into place to bring the company results day-in and day-out.”

Steps in the processEssentially, what this means is that the company has a specific set of steps to find, nurture and convert leads into sales.  The problems that many businesses face are two-fold:

  1. They have no specific process or tools in place to do get sales (no sales system) and all of the sales people do seems is right in their own eyes
  2. They use a single tactic to find and pursue leads

By not having a specific process and set of tools in place, it is very difficult to predict what your sales might be and to tell what is actually working.

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