CRAZY!! | Extraordinary Business

Does that make me crazy?

It’s interesting, if you think about it: as business leaders, you have essentially took on people who have more resources, have been in business longer, have more education, business savvy, etc., to get your business into the marketplace.  If you looked at the market, the industry and your competitors, plus all of the nasty failure-rate statistics that go along with starting a business, you would have realized you had a snowball’s chance in Death Valley to be successful.  You had to be CRAZY to do it, and even CRAZIER if you did it without looking!

Nevertheless, you’ve done it.  Now that you have, do you find that you are getting in the way of your own success?  Consider this: many business leaders, regardless of how long they’ve been in business, spend more time and energy tripping over themselves and recovering than actually moving forward.  Think about it: if you don’t have a marketing plan for your company – why not?  You know that you need one.  You know that businesses live and die partially due to their marketing efforts.  Why haven’t you hired the assistant, purchased the new building, hired the consultant, expanded your product offering, etc?

If you look at the benefits versus the cost, it’s CRAZY that you haven’t taken the steps necessary to do it.  I promise you: something will always be “wrong,” be it cash-flow, timing, people, etc.  There will always be an excuse for not doing the things you know you need to get done so that your business doesn’t become a statistic.  These are some of the things that keep your business from being extraordinary.  Not suggesting that you’ve got to build a mega-multinational-super-conglomerate, but rather, that you can have a business that does what it takes to keep movin’ forward!

Anything less is just crazy. Make it happen.  Continue to strive.  Be extraordinary!

Aepiphanni Business Consulting: The Business Strategy People is an Operations Management and Business Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Specialty Consumer Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at


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